Finding the right talent is one of the biggest challenges HVAC business owners face today. Where a shrinking talent pool and growing demand are making hiring harder than ever.
With experienced technicians retiring and fewer new entrants joining the trades, the competition for skilled professionals is fierce. To stay ahead, business owners need to rethink their recruitment strategies. Here are some smart, practical tips to help you find and hire top-tier talent:
Clearly Define the Role
Start by identifying the exact skills and qualifications you’re seeking. Once you have a clear picture, craft a job description that’s compelling and concise. Avoid a laundry list of demands—your job ad is often the first impression a candidate gets of your company. Make it count by highlighting the opportunity and your workplace culture.
Maximize Your Reach
Use a mix of platforms to cast a wider net. Post on popular job boards, but also leverage social media—Facebook, Instagram, and LinkedIn are great channels to showcase your company and reach potential candidates where they already spend their time.
Tap into Your Network
Industry events, professional associations, and local schools are valuable resources. Partner with vocational programs, speak to students about career opportunities in the trades, and build relationships that could lead to future hires. Word-of-mouth referrals and community connections often lead to the best candidates.
Incentivize Employee Referrals
Your current team can be your best recruiters. Encourage them to refer people they believe would thrive in your company—and reward them when their referrals turn into successful hires. Consider offering bonuses not just at the time of hire, but also at key milestones like 6-month or 1-year anniversaries.
Screen for Skills and Culture Fit
Take time to review resumes carefully for relevant experience, licenses, and certifications. During interviews, go beyond technical know-how—ask about motivation, communication, and how they handle challenges. A short skills test can help confirm they can walk the talk.
Here are a few interview questions to get you started:
– What interests you about working in this trade?
– What do you know about our company?
– Why are you looking for a new opportunity?
– What experience or training makes you a strong candidate?
– Why did you leave your last job?
Offer Competitive Pay and Perks
To attract the best, you need to be competitive. Research market rates in your area and offer compensation that reflects a candidate’s experience and skill level. Don’t forget benefits, like health insurance, retirement plans, and paid training all play a role in making your offer more attractive.
Invest in Ongoing Development
Many technicians value learning and growth just as much as salary. Offer ongoing training, access to certifications, and opportunities to advance within your company. Promoting these options in your job postings will help you stand out—and following through will help you retain your hires.
Be sure to check out our Event & Training Calendar for upcoming sessions near you.
Hiring the right technicians requires strategy, patience, and a willingness to adapt. By investing in thoughtful recruiting practices and creating a workplace that supports growth and values employees, you’ll set yourself up for long-term success. And if the process still feels daunting, don’t go at it alone, partnering with a recruitment firm like Rosso Recruiting can help you find quality candidates while saving time and effort.
Utilize Third Party Services
Finding the right technician can be tough, that’s where third party services like Rosso Recruiting come in. As a trusted contractor-focused recruiting partner, Rosso works directly with APR Supply Co. customers to help HVAC, plumbing, and electrical businesses find qualified, reliable talent. From sourcing and screening to placing skilled candidates who are ready to work, Rosso simplifies the hiring process so you can focus on running your business. Learn more or get started at rossorecruiting.com/apr.
Visit APRSupply.com for expert advice, upcoming training opportunities, and the tools you need to build a high-performing team. Visit APRSupply.com for expert hiring tips, upcoming training sessions, and the tools you need to build a high-performing team. Whether you’re expanding your workforce or sharpening your edge, APR Supply Co. is your partner for success.
